Important conversations about child safety can begin at any age. Fatima Akash, a 10-year-old Child Safety Ambassador, is helping raise awareness about personal boundaries and the difference between safe and unsafe touch.

Her message encourages children to understand their boundaries, recognise situations that make them uncomfortable and speak to a trusted adult when they need help.

Helping children find their voice

Teaching children about personal safety should be age-appropriate, supportive and free from shame. Children need to know that their concerns deserve to be heard and that they can ask questions or seek help when something does not feel right.

Fatima’s awareness work brings attention to the role families, schools and communities can play in creating safer environments through open, respectful conversations.

Awareness can make a difference

Every child deserves safety, understanding and the confidence to speak up. By using her voice to encourage awareness, Fatima Akash reminds adults that listening to children and taking their concerns seriously are essential parts of protection.

Awareness today can help build a safer tomorrow.